4 Stages of Instagram Engagement

You have an Instagram for your business, now what? Learning how to be successful on Instagram isn’t just about the number of followers. Instead, success comes from engaging your audience and making great content marketed to the right people! It might seem overwhelming but with careful planning an Instagram marketing strategy you can be successful.  

Whether you are just starting out on Instagram or have hundreds of thousands of followers, it’s important to learn the different fundamental stages of Instagram growth and how to get to each stage is crucial to the longevity of taking your business to the next level! I am excited to share my stages of Instagram success with you! 

Stage 1: Visibility 

On Instagram, you need to prioritize quality over quantity. For some sellers, in the beginning, it’s important to post every day or even twice a day. You will learn what types of posts work best for your audience and make strategic decisions based on your teaching niche! 

Make each post about something new, repeat what works best, and take suggestions and feedback from your audience. This method of A/B testing is the right way to find the perfect strategy that can help you frame future posts and market to your targeted audience. Some new sellers make the mistake trying to get the most amount of views but not enough time making the posts good enough to get real followers.

Content Strategy 

You need to develop a content strategy to become a leading expert in your niche. First, research the best posts in your field and find competitors. You don’t want to copy other accounts, but it can help guide you on what works and doesn’t work. Start building a plethora of content about a theme or idea in your particular niche. You will get better results and the audience following will see you as an expert in a particular area. Adjust your social media calendar to ensure each post has a consistent vibe, theme, and optimal posting time.  

Stage 2: Engagement 

You want engagement with your posts to turn your audience into followers then into loyal members of your teaching community! One of the factors that affect how your Instagram post performs in the algorithm is “time spent on post.” So one of the easiest ways of improving your Instagram engagement is simply writing longer captions. You could write in full sentences instead of just a few emojis, which could help you increase Instagram engagement. There are a lot of ways to do that:

  • Use emojis
  • Share related images
  • Reply with a funny GIF 
  • Ask a follow-up question

Instagram Stories 

Over 500 million Instagram accounts use Instagram Stories every day, and that number is only set to grow in 2021! Instagram Stories stickers are a wonderful way to encourage your followers to chat, share opinions, and experiences with you, which will help to create a loyal group of teachers that feels connected to your brand. 

Ask me Anything! 

Nothing sparks conversation more than a good Ask Me Anything on Instagram Stories. You can use the Instagram Stories question sticker to get to know your followers more. It’s a great opportunity for your followers to get to know your brand better, or get more information about your products and services!  You can DM potential buyers coupons, exclusive offers, and automatic upgrades. This will help you chat and engage your audience and market your resources to the right teachers. 

Instagram Video

2020 was a big year for Instagram video — especially with the introduction of Instagram Reels — and it shows no sign of slowing down. You can incorporate more videos into your content strategy, you’re are guaranteed to increase your engagement and followers. Videos do not need to be a daunting task- it is easy to make. To learn more about video creation services, click here

Stage 3: Lead Generation 

Once you have a solid marketing strategy and you are engaging your audience, you can then start to think about lead generation. Now it’s time to get into specific steps to generate more sales and leads on Instagram. 

Instagram is a wonderful way to get traffic to your website or blog. Create clever Instagram posts that lead to amazing content or products on your website to keep traffic moving! You could have a landing page set up to greet your Instagram traffic and get them on a waiting list for the new and latest products! This can create a personalized experience that gets those leads to turn into buyers.  

Call to Action 

Always include a call to action that drives your lead to be a subscriber for your email list or sales pitch. In addition to the “link in bio” comments, you can get your followers to tag a friend, join a contest, or offer a free product or service in exchange for their contact information. 

Create a Poll 

Creating a poll is a wonderful way to gauge interesting insights about your audience. You can post a poll about a new lesson or a choice between two products. This is one way to make your audience aware of the new product, rather than buy it now option. You can then follow up with a link to the product depending on how they answered the question. There are many creative ways to use Instagram Polls. How you use them depends on your business goals. Have you started using Instagram Polls? How do you use them? 

Stage 4: Closing Sales 

Once you have a clear Instagram marketing strategy in place and have an engaged audience actually making the sale takes more strategy. Be thoughtful in your messaging to make the audience feel welcomed and make sure you include the best possible products for sale. 

Instagram is the perfect place to promote a sale, launch a new product, or offer a discount code exclusively to your followers. You can either add your promo information in a caption, through DM, or in Instagram Stories, encouraging users to click the link in your bio to take advantage of the offer. Your audience will love the reward and feel appreciated. Make your pitch very clear and be specific to the benefits of subscribing, joining, or buying. Show them the instant benefit of being a follower and clicking the link! 

Learning how to sell on Instagram offers businesses of all sizes incredible opportunities to reach their target audiences and drive sales to your store. Use these 4 stages to generate a more engaged and loyal audience who love your products as much as you do! If you haven’t already started optimizing your Instagram for sales, you may be missing out on a huge opportunity. 

What stage are you in? I would love to know! 

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