Marketing Strategies

Up your Pinterest game with these tips and tricks to turn Pinterest users into buyers.

Follower Growth for Instagram

Imagine an evening where you finally get to lay down to relax. You start scrolling through your phone and suddenly realize an hour has already gone by. You ask yourself: “What did I accomplish?” This is the reality for many people as social media provides an endless outlet to help reduce stress and help people relax. However, with Crafty Curriculum, people will be scrolling through and instantly be drawn into the pins and videos on your page! 

Utiziling Instagram as a TPT Seller 

There is a huge opportunity to draw in Teacher Pay Teacher buyers through Instagram. While people are spending time scrolling through Instagram posts, they have the opportunity to see engaging information and videos about products. However, there are so many Instagram posts and so much to buy on TPT, so creating the perfect videos and posts are key. With the right assistance, your posts can draw in so many buyers! 

Narrowing in the Focus

Are some of your posts about your personal life while others are about the products you are selling? This may actually be causing a decrease in selling your products or services because the focus is too vague. Crafty Curriculum will work with you to narrow in the focus of the posts on your account. You want people to know why they are following you, so they have expectations on what they will see in your posts. For example, do you sell TPT products? Second-hand clothing? Make-up tutorials? By having a focus, followers will look forward to your posts and have a general idea on what to expect. 

Crafty Curriculum will help focus on the purpose of your posts through the wide range of services offered. There are four videos and four digital preview packages in addition to many add-ons! The created items will be visually appealing in order to draw the focus of your audience in while making your posts stand out among all the rest!

Holding your Followers

Some may say getting followers is much easier than holding on to them. People can click the checkmark to follow you but if they do not like your posts, it is very easy to unfollow. Crafty Curriculum will help ensure your posts hold your follower’s attention! 

There will be a focus on putting a face behind the posts in order to help your followers relate to you. For example, maybe you host Q & A sessions, short videos where you talk to your followers, or emails to help send followers alerts for upcoming posts. 

With everything else going on in life, Instagram management may seem overwhelming. This is exactly why Crafty Curriculum can do this for you! There are 3 different packages in order to ensure you are captivating your followers. Captions will be thoughtfully put together in addition to hashtag research. Lastly, the posts will be scheduled for you, which means you will have time to focus on your work and followers versus putting the actual post together! 

Video Services 

In addition to everything else going on in your life, putting together videos for your products may be placed on the back burner. However, Crafty Curriculum is here to help! Videos are key because they draw in the attention of your followers in an engaging format. Your product will transform from a digital copy to a video that will be sure to showcase your work while holding the attention of your followers. 

Crafty Curriculum is here to help increase your social media following in a high-quality format! Between the different packages and add-ons, everything can be customized to what you are looking for and what will be best for your followers! 

Click here to get the latest tips for selling and marketing with Teachers Pay Teachers! 

4 Stages of Instagram Engagement

You have an Instagram for your business, now what? Learning how to be successful on Instagram isn’t just about the number of followers. Instead, success comes from engaging your audience and making great content marketed to the right people! It might seem overwhelming but with careful planning an Instagram marketing strategy you can be successful.  

Whether you are just starting out on Instagram or have hundreds of thousands of followers, it’s important to learn the different fundamental stages of Instagram growth and how to get to each stage is crucial to the longevity of taking your business to the next level! I am excited to share my stages of Instagram success with you! 

Stage 1: Visibility 

On Instagram, you need to prioritize quality over quantity. For some sellers, in the beginning, it’s important to post every day or even twice a day. You will learn what types of posts work best for your audience and make strategic decisions based on your teaching niche! 

Make each post about something new, repeat what works best, and take suggestions and feedback from your audience. This method of A/B testing is the right way to find the perfect strategy that can help you frame future posts and market to your targeted audience. Some new sellers make the mistake trying to get the most amount of views but not enough time making the posts good enough to get real followers.

Content Strategy 

You need to develop a content strategy to become a leading expert in your niche. First, research the best posts in your field and find competitors. You don’t want to copy other accounts, but it can help guide you on what works and doesn’t work. Start building a plethora of content about a theme or idea in your particular niche. You will get better results and the audience following will see you as an expert in a particular area. Adjust your social media calendar to ensure each post has a consistent vibe, theme, and optimal posting time.  

Stage 2: Engagement 

You want engagement with your posts to turn your audience into followers then into loyal members of your teaching community! One of the factors that affect how your Instagram post performs in the algorithm is “time spent on post.” So one of the easiest ways of improving your Instagram engagement is simply writing longer captions. You could write in full sentences instead of just a few emojis, which could help you increase Instagram engagement. There are a lot of ways to do that:

  • Use emojis
  • Share related images
  • Reply with a funny GIF 
  • Ask a follow-up question

Instagram Stories 

Over 500 million Instagram accounts use Instagram Stories every day, and that number is only set to grow in 2021! Instagram Stories stickers are a wonderful way to encourage your followers to chat, share opinions, and experiences with you, which will help to create a loyal group of teachers that feels connected to your brand. 

Ask me Anything! 

Nothing sparks conversation more than a good Ask Me Anything on Instagram Stories. You can use the Instagram Stories question sticker to get to know your followers more. It’s a great opportunity for your followers to get to know your brand better, or get more information about your products and services!  You can DM potential buyers coupons, exclusive offers, and automatic upgrades. This will help you chat and engage your audience and market your resources to the right teachers. 

Instagram Video

2020 was a big year for Instagram video — especially with the introduction of Instagram Reels — and it shows no sign of slowing down. You can incorporate more videos into your content strategy, you’re are guaranteed to increase your engagement and followers. Videos do not need to be a daunting task- it is easy to make. To learn more about video creation services, click here

Stage 3: Lead Generation 

Once you have a solid marketing strategy and you are engaging your audience, you can then start to think about lead generation. Now it’s time to get into specific steps to generate more sales and leads on Instagram. 

Instagram is a wonderful way to get traffic to your website or blog. Create clever Instagram posts that lead to amazing content or products on your website to keep traffic moving! You could have a landing page set up to greet your Instagram traffic and get them on a waiting list for the new and latest products! This can create a personalized experience that gets those leads to turn into buyers.  

Call to Action 

Always include a call to action that drives your lead to be a subscriber for your email list or sales pitch. In addition to the “link in bio” comments, you can get your followers to tag a friend, join a contest, or offer a free product or service in exchange for their contact information. 

Create a Poll 

Creating a poll is a wonderful way to gauge interesting insights about your audience. You can post a poll about a new lesson or a choice between two products. This is one way to make your audience aware of the new product, rather than buy it now option. You can then follow up with a link to the product depending on how they answered the question. There are many creative ways to use Instagram Polls. How you use them depends on your business goals. Have you started using Instagram Polls? How do you use them? 

Stage 4: Closing Sales 

Once you have a clear Instagram marketing strategy in place and have an engaged audience actually making the sale takes more strategy. Be thoughtful in your messaging to make the audience feel welcomed and make sure you include the best possible products for sale. 

Instagram is the perfect place to promote a sale, launch a new product, or offer a discount code exclusively to your followers. You can either add your promo information in a caption, through DM, or in Instagram Stories, encouraging users to click the link in your bio to take advantage of the offer. Your audience will love the reward and feel appreciated. Make your pitch very clear and be specific to the benefits of subscribing, joining, or buying. Show them the instant benefit of being a follower and clicking the link! 

Learning how to sell on Instagram offers businesses of all sizes incredible opportunities to reach their target audiences and drive sales to your store. Use these 4 stages to generate a more engaged and loyal audience who love your products as much as you do! If you haven’t already started optimizing your Instagram for sales, you may be missing out on a huge opportunity. 

What stage are you in? I would love to know! 

Interested in learning more, click here to join my exclusive club for the latest tips, tricks, and marketing strategies to lead to more sales! 

Want to be a marketing ambassador for me? 

You’ll get exclusive prizes, free videos, and more for promoting my video services! Applications are due by December 15th! Sign up here

SEO for Teacher Authors

SEO we hear it all the time as teacher authors, but do we actually know how to use it effectively? SEO stands for search engine optimization. Basically, what other teachers are searching for when planning lessons. Now let’s go over how to use these SEO words on three different platforms, Google, Pinterest, and Instagram.


Fresh Pins for Pinterest

Have you heard about this Pinterest update and all this talk about “fresh” pins? I am sure you have! It might seem a bit overwhelming right now but it is so important so you don’t get marked as a spam account and get suspended. Keep reading to learn how to prevent this!